Investigate a given organisation to analyse its current position, Essay

Investigate a wedded organisation to analyse its new position, evaluate the strategic options available, and recommend the strategic route - Essay lessonBesides the technology advancement, competition is rapidly increasing in almost every industry, and this could send whatsoever businesses into oblivion. In line with that, this paper seeks to analyse the current position, evaluate the strategic options and recommend the most leave strategic route for the Dyson Company.Founded in 1993 by James Dyson, Dyson Company is a UK-based sign, which specialises in the designing and posterior manufacturing of heaters, bladeless fans, dryers and vacuum cleaners. Though based in the UK, the company extends it services to 80 other countries around the globe, and as of December 2013 the firms profit stood at a staggering 800,000,000. It currently provides employment to oer 5,000 people around the world 1.Innovation has been the key driver of this company as evidenced by the mental institutio n of Ballbarrow, an alternative wheel for wheelbarrows that James Dyson invented after finding it hard to use the then ordinary wheelbarrow.A business current position is judged through its various parameters including its determine, unique selling point (USP) and market share. A business has to remain distinct among other competitors in order to remain not just afloat, further also ensure it achieves its goals. By offering a unique product, a firm sets itself above others with values that correspond to the needs of people a firm attracts a list of clientele 2. Identifying the market where a firm belongs helps it in focusing on the same to ensure the clients are served properly.In the case of Dyson, the current position is that it is well positioned despite the presence of other players in the market. The above assertions are informed by the recent statistics, which show the firms growth increasing each year. For instance, in 2011 the firms profits increased by 8% followed by 30% in 2012 and there has no resolution of loss in the last two years either 1. Besides the profits increasing annually, the firms market share